Finland ↔ Texas
Building bridges between people, ideas and opportunities.
The happiest country in the world and the heart of innovation have a lot to offer each other. Sunny Way makes the introductions and runs the programs that turn interest into business.
Finland
Ranked the happiest country in the world year after year. Nordic design, clean tech, education, gaming and a culture of trust.
Texas
The heart of American innovation and growth. Energy, tech, health, universities and a culture of ambition.
Pia has lived in both. She knows who to call, what gets lost in translation, and how to make a visit, a talk or a market entry actually work.
Programs
What Sunny Way organizes
Keynotes & talks
Inspiring keynotes across Finland and Texas on positive leadership, well-being at work and what the two cultures can learn from one another.
Delegations & study tours
Programs, introductions, hosts and logistics for business, city and university groups travelling in either direction.
Events & expos
Participation and partnerships at trade fairs and events, from a single meeting to a full Finnish presence.
Visits & introductions
The right person in the right room: founders, investors, cities, universities and partners who should know each other.
Market-entry marketing
Telling a Finnish story to Texans and a Texan story to Finns: brand, messaging and customer acquisition.
The Aito Finnish Sauna Experience
An authentic Finnish sauna event in Texas, with sponsorship packages for partners who want to be part of it.
Who it’s for
Companies, cities, universities, communities.
- Finnish companies exploring Texas as their first US market
- Texan organizations curious about Nordic ways of working
- Cities, chambers and development agencies planning a delegation
- Universities and research groups arranging study tours
- Event organizers who want a Finnish keynote or an authentic sauna
- Finns in Texas and Texans in Finland who want a community